Guide 3D: One Click Social Media Campaign

Guided has a revolutionary app designed to streamline the process of home handovers, making it efficient and hassle-free for both property managers and tenants. With the aim of increasing brand awareness and driving app downloads, the company initiated a social media campaign targeting property managers, landlords, and tenants.

Campaign Objectives:

1. Increase Brand Awareness: Generate buzz around oneclickhandover.com as the go-to solution for simplified home handovers.
2. Drive App Downloads: Encourage potential users to download the app through engaging content and compelling calls-to-action.
3. Educate Audience: Inform property managers, landlords, and tenants about the app’s features and benefits, highlighting its ease of use and time-saving capabilities.

Strategy: To achieve the campaign objectives, a multi-faceted social media strategy was devised:

1. Content Creation: Engaging and informative content was created, focusing on various aspects of home handovers such as the challenges faced, benefits of using oneclickhandover.com, and success stories from satisfied users.
2. Platform Selection: The campaign utilised popular social media platforms such as Facebook, Instagram, Twitter, and LinkedIn to reach different segments of the target audience effectively.
3. Targeted Advertising: Paid advertising campaigns were launched on social media platforms, targeting specific demographics including property managers, landlords, and tenants in relevant geographical locations.
4. User-generated Content: Encouragement of user-generated content through hashtags and challenges, showcasing real-life experiences with the app and fostering a sense of community among users.

Implementation: The campaign was executed in phases over three months:

1. Launch Phase (Week 1-2): The campaign kicked off with teaser posts announcing the launch of oneclickhandover.com, creating curiosity and anticipation among the audience.
2. Educational Phase (Week 3-6): Informative posts highlighting the app’s features, tutorials on how to use it effectively, and testimonials from early adopters were shared to educate the audience about the benefits of using the app.
3. Engagement Phase (Week 7-10): Interactive content such as polls, quizzes, and Q&A sessions were conducted to engage the audience and encourage participation.
4. Conversion Phase (Week 11-12): In the final phase, compelling calls-to-action were included in the posts to prompt users to download the app, accompanied by limited-time offers and discounts to incentivize conversions.