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Brand Agency

Create, develop, maintain and improve your brand

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A brand is not the logo. It is what people expect from you before they deal with you, and it is built or eroded by every piece of work that goes out under your name.

We work across the whole of that. The thinking first, deciding what the business stands for and who it is for. Then the identity: the mark, the typefaces, the palette, the photographic treatment and the rules that hold them together. Then the ongoing work of keeping it consistent while a hundred people in a hurry produce things under it.

Most of what we are asked for is one of three jobs. Building a brand that does not exist yet, rebranding one that no longer fits the business, or bringing order to one that has drifted because nobody wrote the rules down. They cost different amounts and carry different risks, and we will tell you which one you actually need.

Tell us where your brand currently lets you down. If your own team would give three different answers to what the business stands for, that is the place to start.

Brand Management

Identifying the core value of your brand

Keeping an identity from drifting through two hundred small decisions made in a hurry. Reviews, assets, guidelines and the day to day questions.

Brand Development

Building brand trust, quality & marketing assets.

The work before the design. What the business stands for, who it is for, and how it differs from the three companies quoting against it.

Brand Identity Design

Define, identify & distinguish your brand.

The system beyond the logo. Typefaces, colour, photography and layout rules, designed against real applications so the identity holds together everywhere it is used.

Creative Direction

Brand development around your brand's entirety.

Holding one idea steady across photography, writing, film and layout, so a campaign is not a collection of assets.

Art Direction

Execution of your brands creative direction.

Deciding what everything will look like and holding that line while a dozen other people make decisions of their own.

Marketing Management

Implementation & review of marketing strategies.

Owning the plan, the budget and the suppliers on a retained basis, for businesses too small for a marketing director and too busy to keep doing it in the gaps.

Digital Advertising

Search, Display, YouTube & Social Platforms

Search, shopping, display, video, paid social and retargeting. They do different jobs, and most businesses only need two or three of them.

Web & App Design

More than just good design. Create and experience.

Designed around what people are trying to do, including the errors and empty states, then handed to your developers as a system they can build from.

Brand Production

Affordable Quality

Turning approved designs into artwork suppliers can use: print, large format, signage, packaging, vehicles, garments and digital.

© All images copyright of Vanilla Rain Creative, any logos or brands, and original material remains the property of their respective authors. All rights reserved.