Art Direction Services



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Our Art Direction skillsets encompass a wide range of disciplines, including not only the development of existing ideas but also the creation of new concepts from scratch. With a keen understanding of your target audience, our art directors utilize their knowledge of art, history, culture, fashion, and consumer trends to generate original ideas that effectively capture your brand’s ethos visually.

In addition, regardless of the nature of your vision, our art directors are equipped to assist in bringing it to fruition. By utilizing their expertise in various disciplines such as art, history, design, and cultural movements, they are able to devise unique ideas that will help your brand stand out from the competition.

Furthermore, many businesses understand the significance of marketing and advertising in promoting their brand and driving sales. However, it is important to note that touchpoints, or all the places where customers or clients interact with your brand, play a crucial role in creating a consistent message and experience for the consumer. This includes touchpoints such as your website, social media, physical products, packaging, customer service, etc.

To ensure the success of your brand, it is essential to create a strong and consistent message across all of your marketing channels. Every touchpoint with potential customers should reinforce your brand identity and every element should work together to create a favorable impression in the marketplace. In this regard, an important aspect of your role may include coordinating the efforts of other designers or marketing staff, or taking sole responsibility for campaign development and implementation.

Brand Management

Identifying the core value of your brand

An analysis of how the brand is perceived currently on the market starts brand management, followed by defining how the brand should be perceived if it is to succeed and then ensuring that the brand is perceived as planned and attaining its objectives is the next step.

Brand Development

Building brand trust, quality & marketing assets.

Brand development is a strategic process of creating and distinguishing your company’s image, products and services from your competitors. As part of the development process, your brand must align with your marketing goals, communicate effectively to your target market, and be updated or strengthened as necessary.

Brand Identity Design

Define, identify & distinguish your brand.

To create a brand’s visual identity, we use a brand identity design strategy. Carefully and thoughtfully addressing all your brand touchpoints. Logos, color palettes, typography, image styles, and general style are among these elements. Your business should have its own set of values. Your brand should be illustrated by them.

Creative Direction

Brand development around your brand's entirety.

Overarching big picture brand and product communication across an entire brand. Working with client’s sales needs, brand creative direction works with teams in product development, sales, and public relations. Creative direction is responsible for designing the visual direction of a brand concept across all communication touchpoints of your brand.

Art Direction

Execution of your brands creative direction.

Art direction, project or campaign-specific visual communication in advertising, and graphic design making sure our clients’ messages and images are communicated to consumers effectively. In addition to overseeing the visual components of an advertising or media campaign, and coordination of all creative and design efforts of other graphic designers.

Marketing Management

Implementation & review of marketing strategies.

Marketing management involves defining the goals for a business, organizing a plan step by step, taking decisions for the business, and executing those decisions to put the firm in the best possible position against the brand strategy or creative direction for your brand or product.

Digital Advertising

Search, Display, YouTube & Social Platforms

Specifically targeted brand communication various platforms and digital channels, to promote your brand, product, and service. Engagement from multiple digital delivery points such as web browser search, social media sites, YouTube, and apps advertising platforms.

Web & App Design

More than just good design. Create and experience.

The most important stage in building a web application. Focused on the way it looks and feels and operates to the end user,  including the design of user interfaces (UI), the usability of your website (UX), as well as the production of content and graphics.

Brand Production

Affordable Quality

Leveraging years of relationships with suppliers to get the best quality and price on all production output, we can supply and produce the entire variety of marketing collateral, from point of sale displays to signage, and everything in between.

© All images copyright of Vanilla Rain Creative, any logos or brands, and original material remains the property of their respective authors. All rights reserved.