
Websites and digital
Vanilla Rain designs and builds websites in WordPress, from new sites to redesigns and online shops, and runs the search, advertising and video work that brings people to them. Its digital work, run from Newbury, West Berkshire, grew out of design rather than the other way round: the person who shapes a client’s brand is the one planning the site and setting up the ads.
When the website, the advertising and the search work sit with three different suppliers, they tend to drift apart in tone and in what they promise. Kept together, they stay consistent, because one person holds the whole picture and nothing has to be explained again to the next contractor in line.
What Vanilla Rain can do for you
Each one handled in the same studio, to the same standard.

Website design and development
Websites designed and built in one place, so the approved design is delivered in full, launched properly and easy for your own staff to manage.

WordPress development
Custom WordPress websites built for speed and security, with an admin your team can use and full ownership of the site and its files handed over.

UI and UX design
Apps, platforms and websites designed around their users: clear journeys, intuitive interfaces and developer-ready designs that make products easy to use.

Online shop systems
Online shops planned and built around how you operate, with stock, product updates, orders and accounts connected so the shop runs smoothly every day.

SEO services
Technical fixes, content matched to real search demand and authority earned rather than bought, prioritised by the impact each will have on your rankings.

Digital advertising
Search, social, display and video advertising planned around how your customers buy, managed weekly and reported on cost per enquiry, not impressions.

Video production
Brand, corporate and product films planned from a clear brief, shot and edited to a sensible budget and cut for every place the video will be seen.

Website redesign
Existing websites redesigned without losing hard-won rankings, with content, URLs and redirects planned before launch so the new site performs from day one.

Online catalogue systems
One central product database feeding your website, price lists and printed catalogues, so product information is updated once and stays accurate everywhere.
The digital work on offer
WordPress websites
Sites designed and built in WordPress, with page templates your own staff can edit. Content structure, analytics and accessibility basics are part of every build from the start.
Redesigns and rebuilds
For sites that have stopped earning their keep. The pages and addresses search engines already credit are mapped before anything changes, so the new site keeps what the old one earned.
E-commerce and online catalogues
WooCommerce shops and product catalogues on WordPress, covering large supplier product lists, trade ordering, payment and delivery set-up, and the product photography the pages rely on.
Interface and app design
Interface design for websites, web platforms and mobile apps, drawn in Figma, with user flows and screens that a developer can build from without guessing.
Search and advertising
Technical and local SEO, Google Business Profile, Google Ads and paid social. Every campaign is reported on what each enquiry cost rather than on impressions.
Video for web and social
Brand videos, presentation videos and short cut-downs for social media, frequently built from footage, photographs and material the business already holds.
Digital work across the portfolio
Spode
Spode’s WordPress e-commerce store, covering the interface design and a back end that handles thousands of supplier line items, pricing markup, ordering, delivery and B2B requirements.
NBA Basketball Africa League
Web and mobile platform interface designs for the NBA’s Basketball Africa League.
Guided
Paid social for Guided’s One Click Handover app, with the campaign strategy and creative behind it, aimed at explaining the app and driving downloads.
Botshilu Private Hospital
Botshilu Private Hospital’s brand video, “A life journey with us”.
Newbury, West Berkshire and further afield
Firms in Thatcham, Hungerford, Reading and Newbury itself can have planning meetings at their own premises by arrangement, with the rest of the work running remotely through shared screens and staging links. Those further afield in the UK work the same way without the visit. Local search and advertising are set up around the towns a firm actually serves, not a national audience it has no use for.
Common questions
We need a new website and some advertising. Can you handle both?
Yes, and there is an advantage in doing so. The site is planned with the advertising and search work in mind, so landing pages, tracking and enquiry forms are ready before a penny is spent on clicks.
Do we have to use you for everything?
No. Vanilla Rain can take on a single piece, such as a redesign or a set of ads, while your existing developer, agency or hosting company carries on with the rest. Files and access are handed over in a form they can use.
Who will we actually be dealing with?
Alistair. He scopes each job, leads the design and build, and answers your calls and emails himself. There is no account manager passing messages between you and the people doing the work.
How do you price digital work?
Every piece of work is scoped on paper and carries a fixed price agreed before it begins. If the scope changes along the way, the change is written down and priced first, so the invoice always matches what was agreed.
Say what is not working
Send the address of your current site, if you have one, and a line or two on what it should be doing for the business that it is not doing now. Or call Alistair on 07585 263824.
