Creative direction

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Brand devel­op­ment can be tak­en to a whole new lev­el when cre­ative direc­tion is added, help­ing you con­nect with your audi­ence more deeply and boost your brand. Cre­ative or art direc­tion is often over­looked by busi­ness own­ers for lack of under­stand­ing or understanding.

In brand devel­op­ment, cre­ative direc­tion is respon­si­ble for con­cept devel­op­ment for a brand. Cre­at­ing mar­ket­ing mate­ri­als, adver­tise­ments, logos, and oth­er mar­ket­ing cam­paigns are what it is all about.

Since it’s more of a com­bi­na­tion than a sin­gle thing, it’s hard to define because many ele­ments make it up, including:

  • A brand’s visu­als, the way it looks
  • The process of putting your design con­cept into practice

What you do to change per­cep­tions of your brand and affect your audi­ence is what you do with your strategy

This aspect of brand devel­op­ment is usu­al­ly han­dled by a cre­ative director.

Con­cep­tu­al­iz­ing and mar­ket­ing the brand in addi­tion, we over­see the imple­men­ta­tion of the strat­e­gy, ensur­ing con­sis­ten­cy and ensur­ing any vari­a­tions remain true to the brand message.

Art direc­tors is respon­si­ble for over­see­ing the visu­als for a brand.

Cre­ative direc­tion is used by large com­pa­nies to build a brand and con­nect with their audi­ence over long peri­ods of time. With­out it, we could not have done this.

The brand’s visu­al pres­ence and mar­ket­ing activ­i­ties would be dis­joint­ed and incon­sis­tent with­out a win­ning concept.

Busi­ness­es of all sizes will ben­e­fit from a more strate­gic, thought­ful approach to brand­ing. Cre­ative direc­tion can help you cre­ate a great site or mar­ket­ing mate­r­i­al that con­sis­tent­ly uses a col­or that makes the audi­ence think a cer­tain way.

Brand Management

Identifying the core value of your brand

An analy­sis of how the brand is per­ceived cur­rent­ly on the mar­ket starts brand man­age­ment, fol­lowed by defin­ing how the brand should be per­ceived if it is to suc­ceed and then ensur­ing that the brand is per­ceived as planned and attain­ing its objec­tives is the next step.

Brand Development

Building brand trust, quality & marketing assets.

Brand devel­op­ment is a strate­gic process of cre­at­ing and dis­tin­guish­ing your com­pa­ny’s image, prod­ucts and ser­vices from your com­peti­tors. As part of the devel­op­ment process, your brand must align with your mar­ket­ing goals, com­mu­ni­cate effec­tive­ly to your tar­get mar­ket, and be updat­ed or strength­ened as necessary.

Brand Identity Design

Define, identify & distinguish your brand.

To cre­ate a brand’s visu­al iden­ti­ty, we use a brand iden­ti­ty design strat­e­gy. Care­ful­ly and thought­ful­ly address­ing all your brand touch­points. Logos, col­or palettes, typog­ra­phy, image styles, and gen­er­al style are among these ele­ments. Your busi­ness should have its own set of val­ues. Your brand should be illus­trat­ed by them.

Creative Direction

Brand development around your brand’s entirety.

Over­ar­ch­ing big pic­ture brand and prod­uct com­mu­ni­ca­tion across an entire brand. Work­ing with clien­t’s sales needs, brand cre­ative direc­tion works with teams in prod­uct devel­op­ment, sales, and pub­lic rela­tions. Cre­ative direc­tion is respon­si­ble for design­ing the visu­al direc­tion of a brand con­cept across all com­mu­ni­ca­tion touch­points of your brand.

Art Direction

Execution of your brands creative direction.

Art direc­tion, project or cam­paign-spe­cif­ic visu­al com­mu­ni­ca­tion in adver­tis­ing, and graph­ic design mak­ing sure our clients’ mes­sages and images are com­mu­ni­cat­ed to con­sumers effec­tive­ly. In addi­tion to over­see­ing the visu­al com­po­nents of an adver­tis­ing or media cam­paign, and coor­di­na­tion of all cre­ative and design efforts of oth­er graph­ic designers.

Marketing Management

Implementation & review of marketing strategies.

Mar­ket­ing man­age­ment involves defin­ing the goals for a busi­ness, orga­niz­ing a plan step by step, tak­ing deci­sions for the busi­ness, and exe­cut­ing those deci­sions to put the firm in the best pos­si­ble posi­tion against the brand strat­e­gy or cre­ative direc­tion for your brand or product.

Digital Advertising

Search, Display, YouTube & Social Platforms

Specif­i­cal­ly tar­get­ed brand com­mu­ni­ca­tion var­i­ous plat­forms and dig­i­tal chan­nels, to pro­mote your brand, prod­uct, and ser­vice. Engage­ment from mul­ti­ple dig­i­tal deliv­ery points such as web brows­er search, social media sites, YouTube, and apps adver­tis­ing platforms.

Web & App Design

More than just good design. Create and experience.

The most impor­tant stage in build­ing a web appli­ca­tion. Focused on the way it looks and feels and oper­ates to the end user,  includ­ing the design of user inter­faces (UI), the usabil­i­ty of your web­site (UX), as well as the pro­duc­tion of con­tent and graphics.

Brand Production

Affordable Quality

Lever­ag­ing years of rela­tion­ships with sup­pli­ers to get the best qual­i­ty and price on all pro­duc­tion out­put, we can sup­ply and pro­duce the entire vari­ety of mar­ket­ing col­lat­er­al, from point of sale dis­plays to sig­nage, and every­thing in between.

Brand evolution is the mission.
Support, development, and maintenance of diverse, purpose-driven brand communication.

It is imper­a­tive to define the pur­pose for which every strong brand exists. The first step is to define that pur­pose. A tru­ly effec­tive touch­point is one that reflects that pur­pose and rein­forces the sto­ry you are telling. Con­sumers have more and more con­trol over the world as it con­tin­ues to devel­op. Organ­i­sa­tions must there­fore make sure their brand rep­u­ta­tion is as trust­wor­thy as ever before to gain the trust of their audiences.
Insights are trans­lat­ed into real and com­pelling brand sto­ries that pro­vide our clients with mean­ing­ful brand experiences.
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  • Design
    Full service agency

    Design of effec­tive print & online mar­ket­ing communication.

  • Image
    High end imagery

    Per­fect images, prod­uct pho­tog­ra­phy & high-end retouching.

  • Brand
    Brand touch points

    Devel­op­ment, sup­port & main­te­nance of pur­pose-dri­ven brand communication.

  • Web & App
    User experience design

    Design­ing web­sites & applications.

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