Creative direction is holding a single idea steady across everything a campaign touches: the photography, the writing, the film, the layout, the media it runs in and the people producing each part. It is the difference between a campaign and a collection of assets.
We take the strategy and turn it into a creative platform: the idea, what it looks and sounds like, and the rules that let other people execute it without diluting it. Then we direct the work as it is produced, whether that is our studio, your team or a third party.
Where a project involves several suppliers, we are usually the most useful in the room, because the failures happen in the gaps between them rather than inside any one of them.
Tell us what you are planning and who is involved. We will tell you where the idea is likely to come apart and what it takes to hold it together.