Brand identity design
An identity is everything the logo does not do on its own: the typefaces, the colour palette, how photography is treated, the layout system, the tone of the writing and the rules that keep them together. Without those, one mark ends up on twenty pieces that look unrelated.
We build the system around how you will actually use it. That means designing real applications rather than abstract swatches, so you can see the identity working on a business card, a pitch document, a vehicle, a shopfront and a phone screen before it is signed off.
You get the full asset set and a guidelines document written for the people who will use it, including your printers and your own team. It says what to do rather than only what not to, which is the part most guidelines miss.
Tell us where your brand currently looks inconsistent and we will tell you whether that needs a new identity or just the rules the existing one never had.
Creative Direction
Brand development around your brand's entirety.
Holding one idea steady across photography, writing, film and layout, so a campaign is not a collection of assets.
Art Direction
Execution of your brands creative direction.
Deciding what everything will look like and holding that line while a dozen other people make decisions of their own.
Marketing Management
Implementation & review of marketing strategies.
Owning the plan, the budget and the suppliers on a retained basis, for businesses too small for a marketing director and too busy to keep doing it in the gaps.