Guided: One Click Social Media Campaign

Client

Guided

Sector

Property technology

Service

Social media campaign and paid social

Delivered

Social media campaign strategy, creative and paid social

The brief

Guided’s One Click Handover app simplifies home handovers for property managers, landlords and tenants. The campaign needed to build awareness of the app, explain how it works, and drive downloads.

The work

The campaign was planned in four stages: a launch phase to announce the app, an education phase explaining its features and showing how it is used, an engagement phase with polls, questions and answers, and a conversion phase with clear calls to action to download.

Content ran across Facebook, Instagram, Twitter and LinkedIn, supported by paid social advertising targeted at property managers, landlords and tenants in the relevant areas.