Catalogue Product Photography for Ashur Lighting

Background

Ashur Lighting is a leading manufacturer specialising in industrial and commercial lighting solutions. With a diverse product range that includes high-performance industrial fixtures, energy-efficient commercial lighting, and innovative smart lighting solutions, Ashur Lighting is committed to excellence in both product quality and customer service. To showcase their extensive product line effectively, Ashur Lighting sought professional product photography services to enhance their catalogue and online store.

Vanilla Rain, known for its expertise in product photography and visual storytelling, was tasked with capturing the essence of Ashur Lighting’s products through high-quality images that would highlight their features, quality, and craftsmanship.

Objectives

1. Highlight Product Features: Showcase the unique attributes, design details, and superior quality of each lighting product.
2. Consistency and Quality: Ensure a cohesive visual style across all product images to maintain brand consistency.
3. Versatility: Provide images that are optimised for both print and digital use, suitable for catalogues and the online store.
4. Brand Identity Alignment: Reflect Ashur Lighting’s commitment to innovation, quality, and reliability in the photographs.

Research and Planning

Vanilla Rain began by conducting an in-depth analysis of Ashur Lighting’s brand identity, target audience, and competitive landscape. This included:

• Understanding Product Specifications: Studying the technical aspects and unique features of the lighting products to highlight them effectively.
• Analysing Competitor Imagery: Reviewing competitors’ catalogues and online stores to identify industry standards and opportunities for differentiation.
• Defining Visual Style: Establishing a visual style guide that aligns with Ashur Lighting’s brand aesthetics, focusing on clarity, professionalism, and technical precision.

Photography Process

1. Pre-Production:
   • Concept Development: Creating a photography brief detailing the shot list, angles, lighting setups, and background settings.
   • Studio Setup: Preparing a professional studio environment equipped with appropriate lighting, backdrops, and staging materials to ensure optimal image quality.
2. Production:
   • Product Preparation: Carefully cleaning and preparing each lighting product to ensure they are presented in their best condition.
   • Photography Sessions: Conducting multiple photography sessions to capture a variety of angles and details, including close-ups of unique features, full product shots, and contextual setups.
   • Lighting Techniques: Utilizing advanced lighting techniques to accurately depict the products’ light output, colour temperature, and design details.
3. Post-Production:
   • Image Editing: Enhancing images through meticulous editing to correct colour, remove imperfections, and adjust lighting for consistency.
   • Formatting: Delivering images in various formats suitable for both high-resolution print and web use, ensuring quick loading times and visual clarity on the online store.

Final Deliverables

Vanilla Rain delivered a comprehensive suite of high-quality product photographs, including:

• Individual Product Shots: Clean, high-resolution images of each product on a white background, ideal for catalogue listings.
• Detail Shots: Close-up images highlighting key features, materials, and craftsmanship.
• Contextual Shots: Images showing the lighting products in use, providing a sense of scale and application.
• Lifestyle Images: Styled photographs that incorporate the lighting products into various environments, appealing to the commercial and industrial markets.