SEO copywriting
SEO copywriting is writing that a person wants to read and a search engine can understand. Those two goals conflict far less often than the industry pretends, and where they do, the reader wins. We write and rewrite pages that rank without sounding like they were written to rank.
One page, one job
Each page answers one question for one kind of reader. That is what search engines reward and it is also what stops your own site competing with itself. Where you have four pages circling the same subject, we usually merge them into one better page and redirect the rest.
Structure a reader can skim
Headings that describe what is underneath, short paragraphs, the answer near the top and the detail below it. Most people read the first two lines and decide. Writing for that behaviour also happens to produce the structure search engines use to pull out featured answers.
Send us a page that should be ranking and is not. We will rewrite the opening and show you what we would change and why.
SEO copywriting services FAQ
Will the copy read like it was written for robots?
No. Keyword stuffing stopped working years ago and now reads as a signal of low quality. We write for the reader and use the search research to decide what a page covers, not how it sounds.
How long should a page be?
As long as it takes to answer the question properly. Long pages rank because they answer more, not because of the word count, and padding a thin page to hit a target makes it worse.
Do you rewrite existing pages or only write new ones?
Both, and rewriting is usually better value. An existing page already has some history and links, and improving it tends to move faster than starting a new one from nothing.
How quickly will rankings change?
Expect weeks rather than days, and longer in competitive sectors. We would rather tell you that in advance than have you judge the work at the wrong point.