SEO services
Search engine optimisation is far less mysterious than it is often made to sound. Vanilla Rain handles it from Newbury, West Berkshire, concentrating on the parts that make a real difference to an established business: a technically sound site, pages that answer what people search for, an accurate local presence and content worth linking to.
Nobody can promise you a position on Google, and any supplier who does is guessing. What can be done is to remove the obstacles, build pages that deserve to be found and report on what matters: how many enquiries search is bringing in, and from where.
Services
What Vanilla Rain can do for you
Each one handled in the same studio, to the same standard.
Website design and development
Websites designed and built in one place, so the approved design is delivered in full, launched properly and easy for your own staff to manage.
UI and UX design
Apps, platforms and websites designed around their users: clear journeys, intuitive interfaces and developer-ready designs that make products easy to use.
Website redesign
Existing websites redesigned without losing hard-won rankings, with content, URLs and redirects planned before launch so the new site performs from day one.
The work
Where the SEO effort goes
Technical SEO
Indexing, crawl errors, redirects, load times, mobile layout and structured data are checked and fixed. A site that search engines struggle to read will struggle to be found, however good its content.
On-page structure
Titles, headings, descriptions and internal links are arranged so each page has one clear subject, and the words people search with appear where they naturally belong.
Local search
Your Google Business Profile, location pages and business details across directories are made accurate and consistent, which counts most when customers look for a service near them.
Useful content
Service pages, guides and plain answers to the questions customers ask. Content is planned around genuine search demand rather than publishing for its own sake.
Site audits
A written audit sets out what is holding the site back, in order of importance, with each fix explained in plain English. You can act on it with the studio or with your own developer.
Reporting on enquiries
Reports concentrate on calls, forms and sales that came from search, not a list of keyword positions. If a change is not producing enquiries, the report says so.
Where the work happens
Newbury, West Berkshire and further afield
For a firm in Newbury, Hungerford or Thatcham, local search is frequently where new enquiries begin, so the work is built around the towns and services you actually cover. Businesses in Reading, Basingstoke or further across the UK receive the same audits, fixes and reporting, delivered remotely, with a meeting in person by arrangement where it helps.
Questions
Common questions
Can you get us onto the first page of Google?
Not as a promise, and be wary of anyone who offers one. Rankings depend on competitors, changes Google makes and factors no one outside the company controls. What Vanilla Rain commits to is the work in the scope, done properly, and honest reporting on whether it is bringing enquiries.
Do you build links?
Not by buying them. Paid links break Google’s guidelines and can do lasting harm. Links are earned through useful content, accurate directory listings and real relationships, such as suppliers, trade bodies and local organisations you already work with.
Can you help with search in other countries?
For a UK business selling abroad, the technical groundwork can be laid: country and language versions, hreflang tags and separate content where markets differ. Ongoing search work in another language is better handled by a native-speaking specialist, and that is the advice you will get.
Will SEO work clash with what our web developer does?
It should not. Technical recommendations can go to your developer as a prioritised list, or be made directly by the studio if you prefer. Either way, the scope sets out who changes what, so nothing is altered without agreement.
How is SEO priced?
An audit is a one-off piece with a fixed price. Ongoing work is scoped as a defined list of tasks and priced the same way, so you pay for named work rather than an open-ended retainer.
Start with an audit
Send your website address, the main services and towns you want to be found for, and, if you can, access to Google Search Console or your analytics. Or call Alistair on 07585 263824.
Design studio in Newbury, West Berkshire. Brand, design, visual production and digital marketing, handled by one studio from the first brief to the finished work.
Services
Studio
Contact
- ag@vanillarain.co.uk
- 07585 263824
- Newbury, West Berkshire
Vanilla Rain Ltd is registered in England and Wales, Company No. 14099028. Copyright © 2026 Vanilla Rain Ltd. Client work shown on this site remains the property of the clients concerned.