Marketing automation
Automation is worth having when it does something a person would otherwise do badly or late: following up an enquiry within the hour, reminding somebody about an abandoned basket, or keeping in touch with a slow lead for six months. It is not worth having as a more efficient way of sending people things they did not want.
Start with one sequence that earns its keep
We would rather build one welcome or follow up sequence that works than a diagram covering a wall. The first one usually pays for the platform, and it tells you whether the rest is worth building.
Built on data you actually hold
Automation is only as good as the information behind it. We tidy the data first, agree what gets recorded and when, and connect the website, the forms and the CRM so a lead does not have to be typed in twice.
Tell us what happens today when somebody enquires and how long it takes to reply. That answer usually shows where automation would earn the most.
Marketing automation FAQ
Which platform should we use?
Whichever fits how you sell and what your team will maintain. We are not tied to one, and for many businesses the tool they already pay for is adequate.
Will it feel impersonal?
Only if you write it that way. The best sequences read as though somebody sat down and wrote them, because somebody did.
How much can we automate?
Less than the software suggests. The follow up that closes a sale is usually a person, and automation is what makes sure they call in time.
What about data protection?
Consent, records and an easy way out are part of the build, not an afterthought. We set it up to be defensible.
How long to get running?
A first working sequence within a few weeks, assuming the data and the integrations are in a reasonable state.