Digital advertising
Paid advertising buys attention, and the bill arrives whether or not anyone gets in touch. Vanilla Rain plans, designs and runs campaigns on Google Ads, Meta (Facebook and Instagram) and LinkedIn for businesses in Newbury, West Berkshire and well beyond, with retargeting where it earns its place, and judges them on one figure: what each enquiry cost.
The same studio designs the brand, the adverts and the landing page they point to, so the message someone clicks on is the message they find when they arrive. A mismatch between the two is a common reason people leave without enquiring, and here there is no hand-off where one can creep in.
Services
What Vanilla Rain can do for you
Each one handled in the same studio, to the same standard.
Website design and development
Websites designed and built in one place, so the approved design is delivered in full, launched properly and easy for your own staff to manage.
UI and UX design
Apps, platforms and websites designed around their users: clear journeys, intuitive interfaces and developer-ready designs that make products easy to use.
Website redesign
Existing websites redesigned without losing hard-won rankings, with content, URLs and redirects planned before launch so the new site performs from day one.
The work
Campaigns from search to social
Search advertising
Google Ads campaigns built around the phrases people type when they are ready to buy, with negative keywords to filter out searches that will never turn into work.
Paid social
Campaigns on Meta and LinkedIn reach people by role, interest or location before they start searching, which suits recruitment, awareness and services with a longer buying decision.
Retargeting past visitors
People who visited your site without enquiring can be shown follow-up adverts, with frequency limits so the reminder does not become a nuisance.
Creative made by the studio
Ad images, video cut-downs and copy are produced by the studio that designed your brand, in every size the platforms require, rather than assembled from templates.
Landing pages that match
Each campaign points to a page written for that offer, with the form or phone number in plain view. Tracking is tested before any budget is spent.
Cost per enquiry reporting
Reports show spend, enquiries and the cost of each enquiry, campaign by campaign. Impressions and clicks are kept for diagnosis, not presented as evidence of success.
Relevant work
Campaign creative and paid social
Guided
Paid social, campaign strategy and creative for Guided, planned to explain the One Click Handover app and encourage downloads.
Elizabeth Finn Homes
Recruitment adverts and social posts for the UK elderly care provider Elizabeth Finn Homes, each built around a named vacancy such as Clinical Care Manager.
Where the work happens
Newbury, West Berkshire and further afield
Local campaigns can be drawn tightly around the places you serve, such as Newbury, Thatcham and Theale, or widened to Reading and Basingstoke, so budget is not spent on clicks from people who could never become customers. Businesses elsewhere in the UK, or selling nationally, are planned the same way, with targeting set by where your customers really are.
Questions
Common questions
Is advertising worth it for a business like ours?
Not always. If very few people search for what you sell, if a new customer is worth little, or if the website cannot turn visitors into enquiries, paid ads will mostly burn budget. In those cases you will hear that plainly, along with a suggestion to fix the site or the search basics first.
How much should we spend on ads?
Enough to learn something, which depends on how competitive your market is and what an enquiry is worth to you. The fee for planning and running campaigns is quoted separately from the platform budget, both are agreed in writing, and neither changes without your say.
Who owns the advertising accounts?
The advice is that the accounts sit in your business’s name, with the studio given access to manage them. That way the campaign history and data stay with you if the work ever moves elsewhere.
Can you work with the person who runs our social media?
Yes. Vanilla Rain can supply campaign creative and landing pages while someone else manages the bidding, or run the campaigns using content your team already produces. Responsibilities are set out in the scope before anything goes live.
Check before you spend
Tell the studio what you sell, the area you serve, what a new customer is worth and whether you have advertised online before. Access to past campaigns helps if there are any. Or call Alistair on 07585 263824.
Design studio in Newbury, West Berkshire. Brand, design, visual production and digital marketing, handled by one studio from the first brief to the finished work.
Services
Studio
Contact
- ag@vanillarain.co.uk
- 07585 263824
- Newbury, West Berkshire
Vanilla Rain Ltd is registered in England and Wales, Company No. 14099028. Copyright © 2026 Vanilla Rain Ltd. Client work shown on this site remains the property of the clients concerned.