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Invest in digital advertising, such as Google AdWords or Facebook Ads, to increase brand engagement and awareness.

Create a cost-per-click campaign that encourages people to click on a banner of your product, and directly go to your website.

Optimize your campaign so it only shows the ad when people have actively search for your product on a search engine.

What are the different types of digital advertising?

There are multiple types of advertising formats in digital marketing. These are some of the most common:

Search advertising

Search ads, also called search engine marketing (SEM), appear in search engine results pages (SERPs). These are typically text ads that appear above or alongside organic search results.

Display advertising

Display ads are online ads that use text and visual elements, such as an image or animation, and can appear on websites, apps and devices. They appear in or alongside the content of a website.


PPC remarketing ads are a powerful way to stay connected with customers who have shown interest in your business in the past. By targeting these individuals specifically, you’re more likely to earn their repeat business – making PPC remarketing a highly valuable tool for your company.

Streaming media advertising

Also known as over-the-top (OTT), these are a specific type of video ad that appears in streaming media content delivered over the internet without satellite or cable.

Google advertising

Our Google Ads campaigns are designed to attract engaged prospects who are ready to convert, shorten the sales funnel, and improve ROAS (Return on ad spend )

Social media advertising

Are you looking for a new way to advertise your business? Social media advertising may be the perfect solution! With social media ads, you can quickly and easily connect with your target audience. Additionally, boost your marketing campaigns by utilizing platforms such as Facebook, Twitter, and Instagram.

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How do digital ads work?

There is no one answer to the question: “How do digital ads work?” With the wide variety of digital ad formats, you can find ads that are simple to create and publish, as well as ads that require more complex tools. There are also ad types for all levels of budget, with different pricing models and targeting methods.

Publishing digital ads

How digital ads are published is determined by the specific type of ad. With some ads, you can purchase advertising inventory – the space for ads on a given website or publisher – directly from the publisher. For example, Sponsored Brands and Sponsored Products are ads that appear only on Amazon.

Digital ads can also be purchased programmatically. Programmatic advertising is the automated buying and selling of digital advertising inventory, including display advertising and video advertising. You can use a demand-side platform (DSP), which is software that automates purchasing and management of digital advertising inventory from multiple publishers. A supply-side platform or sell-side platform (SSP) is software used by publishers to automate the sale and management of their advertising inventory.

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Cost of digital advertising

The cost of digital advertising also varies by format. A common type of pricing is cost per click (CPC), or pay-per-click (PPC), which is a pricing model where you pay each time someone clicks your ad. Another type is cost per mile (CPM), which means cost-per-thousand-impressions. This is a pricing model where you pay a certain amount for 1,000 impressions, or times your ad appears.

You might also pay using other models, such as paying each time your ad leads to a desired action (e.g. when someone signs up for your email list or downloads your eBook). Because digital advertising can be measured in so many different ways – how often an ad appears, is clicked, leads to a sale and more – pricing can be tailored to the intended function of the ad.

Targeting for digital ads

As mentioned above, digital advertising is much more precise than more traditional forms of advertising. There are a variety of ways that ads are matched with audiences, depending on the type of ad. Search ads are targeted to specific search terms. Ads can also be matched based on shopping signals, such as audiences who have purchased products related to yours, or indicated interest in the type of product you sell.

The result of this robust matching ability is that audiences can see ads that are more likely to be relevant for them. Reaching relevant audiences boosts the success of your digital ads, and keeps you from spending your budget on serving ads to audiences who wouldn’t be interested in your product or service.

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Digital advertising metrics

There are many ways to measure the success of your digital advertising campaign. Some common engagement metrics include clicks, impressions, and click-through rate (CTR). You can also measure Reach, which is how many people see your ad, and Video Completion Rate, which is how many people watch your entire video ad. Additionally, The following metrics measure the results of your campaign: Conversion rate, or how many times customers take a desired action after viewing your ad, and Ad-attributed sales, or purchases that can be traced back to your ad. By understanding these metrics, you can get a better sense of how effective your digital advertising campaign is.

The following metrics measure the results of your campaign:

  • Conversion rate: How many times customers performed a desired action (click, purchase, subscription) after viewing your ad
  • Ad-attributed sales: Purchases that can be traced back to your ad (attribution models vary by ad type and service)
  • Return on ad spend (ROAS): How much revenue was generated by your ad campaign in relation to how much budget you spent
  • Return on investment (ROI): How much net profit you earned from your ad campaign in relation to how much budget you spent
  • Advertising cost of sales (ACOS): The ratio of ad spend to ad-attributed sales
  • New-to-brand sales: How many purchases were made by customers who had never bought from you before

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