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Home | Dig­i­tal Services | Dig­i­tal Advertising | Dis­play adver­tis­ing agency services 

DISPLAY ADVERTISING AGENCY SERVICES

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If you’re look­ing for a way to increase prof­its for your busi­ness, dis­play adver­tis­ing is a great option. Our team has the exper­tise to posi­tion your ads in an effec­tive way that will result in a high con­ver­sion rate and ROI. Although dis­play ads typ­i­cal­ly have a low click-through rate, this should­n’t deter you from con­sid­er­ing them – oth­er met­rics such as brand aware­ness and intent to pur­chase are also impor­tant fac­tors to take into account.

Brand Promotion & Awareness

The var­i­ous ben­e­fits of dis­play adver­tis­ing make it an attrac­tive option for adver­tis­ers look­ing to pro­mote their brands. As tech­nol­o­gy evolves, dis­play adver­tis­ing is pro­vid­ing more oppor­tu­ni­ties for both adver­tis­ers and pub­lish­ers to engage users in a mean­ing­ful way. By tak­ing advan­tage of these oppor­tu­ni­ties, brands can reach a larg­er audi­ence and cre­ate a last­ing impact.

Measurable:

Dis­play adver­tis­ing pro­vides adver­tis­ers with the abil­i­ty to mea­sure the per­for­mance of their ad cam­paigns in real time, using key met­rics like impres­sions, fre­quen­cy, and CTR. This allows for quick and mul­ti­ple opti­miza­tion of cam­paign goals dur­ing the flight. Addi­tion­al­ly, A/B test­ing can be employed to under­stand the effec­tive­ness of dif­fer­ent types of ads (e.g. text, image, col­or), yield­ing max­i­mum results.

Segmentation:

Affil­i­ate net­works pro­vide adver­tis­ers with a wide range of tar­get­ing options and ensures that ads reach the intend­ed audi­ence in the desired loca­tions. Adver­tis­ers typ­i­cal­ly close­ly mon­i­tor cam­paigns to ensure that ads are served on rel­e­vant web pages and reach their tar­get consumers.

Visual Impact:

The dis­play adver­tis­ing ban­ners are an effec­tive way to attract atten­tion and inter­est while users are brows­ing the web. Ad design­ers often use bright col­ors, attrac­tive images, and bold text to cre­ate ads that stand out and grab atten­tion. In some cas­es, videos may also be embed­ded in the ban­ner ads to fur­ther inter­act with viewers.

Cost Method

Adver­tis­ers can choose from sev­er­al dif­fer­ent meth­ods of billing for their ad cam­paigns, depend­ing on the agree­ment they have with the pub­lish­er. The most com­mon cost meth­ods are Cost Per Thou­sand Impres­sions (CPM), Cost Per Click (CPC), Cost Per Action (CPA), and Flat Rate. This flex­i­bil­i­ty gives adver­tis­ers a great deal of con­trol over how much they spend.

Remarketing Campaigns

Remar­ket­ing is a pow­er­ful tool that allows busi­ness­es to tar­get cus­tomers who have already vis­it­ed their web­site but not made a pur­chase. By cre­at­ing remar­ket­ing cam­paigns, busi­ness­es can pro­vide these cus­tomers with spe­cial offers and dis­counts, ulti­mate­ly con­vert­ing them into pay­ing customers.

Contextual Targeting

When plan­ning their prod­uct pro­mo­tion, adver­tis­ers should con­sid­er con­tex­tu­al tar­get­ing to reach their desired audi­ence. By serv­ing ads on rel­e­vant con­tent, it is easy to con­vert poten­tial cus­tomers into suc­cess­ful sales, rather than hav­ing them click on irrel­e­vant ads. When ads are served on web pages with rel­e­vant con­tent, the cam­paign’s click-through rate and con­ver­sions will improve.

Visually Creative

Some­times the sim­plest cre­ative idea can have the biggest impact. Just by choos­ing the right colours and words, you can make your ads stand out and grab attention.

Mobile Friendly

Dif­fer­ent devices have dif­fer­ent screen sizes, so it is impor­tant for adver­tis­ers to use dis­play adver­tis­ing that is mobile friend­ly. Ad serv­ing tech­nol­o­gy can scale the dis­play ad to fit the screen size of the user’s device. This helps adver­tis­ers reach users who are using a vari­ety of devices rather than just those with big­ger screens.

A/B testing easy

As far as online dis­play adver­tis­ing goes, A/B test­ing is def­i­nite­ly the way to go if you want to see what makes your audi­ence click on your ad.

If you launch a dis­play adver­tis­ing cam­paign and lat­er find that it’s not per­form­ing well, you don’t have to start from scratch again — sim­ply cre­ate two dif­fer­ent ver­sions of the ad and mea­sure their per­for­mance. This way, you can fig­ure out what works and what does­n’t, and make the nec­es­sary changes.

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