DISPLAY ADVERTISING AGENCY SERVICES
If you’re looking for a way to increase profits for your business, display advertising is a great option. Our team has the expertise to position your ads in an effective way that will result in a high conversion rate and ROI. Although display ads typically have a low click-through rate, this shouldn’t deter you from considering them – other metrics such as brand awareness and intent to purchase are also important factors to take into account.
Brand Promotion & Awareness
The various benefits of display advertising make it an attractive option for advertisers looking to promote their brands. As technology evolves, display advertising is providing more opportunities for both advertisers and publishers to engage users in a meaningful way. By taking advantage of these opportunities, brands can reach a larger audience and create a lasting impact.
Measurable:
Display advertising provides advertisers with the ability to measure the performance of their ad campaigns in real time, using key metrics like impressions, frequency, and CTR. This allows for quick and multiple optimization of campaign goals during the flight. Additionally, A/B testing can be employed to understand the effectiveness of different types of ads (e.g. text, image, color), yielding maximum results.
Segmentation:
Affiliate networks provide advertisers with a wide range of targeting options and ensures that ads reach the intended audience in the desired locations. Advertisers typically closely monitor campaigns to ensure that ads are served on relevant web pages and reach their target consumers.
Visual Impact:
The display advertising banners are an effective way to attract attention and interest while users are browsing the web. Ad designers often use bright colors, attractive images, and bold text to create ads that stand out and grab attention. In some cases, videos may also be embedded in the banner ads to further interact with viewers.
Cost Method
Advertisers can choose from several different methods of billing for their ad campaigns, depending on the agreement they have with the publisher. The most common cost methods are Cost Per Thousand Impressions (CPM), Cost Per Click (CPC), Cost Per Action (CPA), and Flat Rate. This flexibility gives advertisers a great deal of control over how much they spend.
Remarketing Campaigns
Remarketing is a powerful tool that allows businesses to target customers who have already visited their website but not made a purchase. By creating remarketing campaigns, businesses can provide these customers with special offers and discounts, ultimately converting them into paying customers.
Contextual Targeting
When planning their product promotion, advertisers should consider contextual targeting to reach their desired audience. By serving ads on relevant content, it is easy to convert potential customers into successful sales, rather than having them click on irrelevant ads. When ads are served on web pages with relevant content, the campaign’s click-through rate and conversions will improve.
Visually Creative
Sometimes the simplest creative idea can have the biggest impact. Just by choosing the right colours and words, you can make your ads stand out and grab attention.
Mobile Friendly
Different devices have different screen sizes, so it is important for advertisers to use display advertising that is mobile friendly. Ad serving technology can scale the display ad to fit the screen size of the user’s device. This helps advertisers reach users who are using a variety of devices rather than just those with bigger screens.
A/B testing easy
As far as online display advertising goes, A/B testing is definitely the way to go if you want to see what makes your audience click on your ad.
If you launch a display advertising campaign and later find that it’s not performing well, you don’t have to start from scratch again – simply create two different versions of the ad and measure their performance. This way, you can figure out what works and what doesn’t, and make the necessary changes.