Lead generation
Lead generation is easy to do badly: buy traffic, put a form in front of it, and count the submissions. What matters is how many of those turn into customers, which is decided by who you attract and what happens in the first hour after they enquire.
B2B lead generation
Content and campaigns built for a long decision involving several people, not for a first visit conversion.
LinkedIn advertising
The only place you can reliably choose a job title, a company size and an industry. Expensive per click, and worth it when a customer is worth a lot.
Facebook advertising
Meta still reaches more people than anything else, and still rewards good creative over clever targeting. We do it in that order.
Email Marketing
The only audience you own. Built on consent, sent less often than most schedules assume, and judged on whether it gets delivered.
LinkedIn advertising
The only place you can reliably choose a job title, a company size and an industry. Expensive per click, and worth it when a customer is worth a lot.
Performance marketing
Marketing you can hold to account, where every pound is tied to something that actually happened.
Attracting the right enquiries
It is straightforward to double your enquiry count and halve your conversion rate. We target on the terms and audiences that indicate a real intention to buy, and we qualify on the page rather than passing everything through and letting your sales team sort it out.
Making it easy to enquire
Short forms, obvious phone numbers, and an offer proportionate to the stage somebody is at. Asking a first time visitor to book a demo is asking for a decision they cannot yet make. A smaller ask converts more and costs less.
What happens next
Speed of response predicts conversion more reliably than almost anything else. We set up the routing, the notifications and the follow up so a lead is answered in minutes rather than the next working day, and we make sure every lead is recorded and attributed.
Tell us how many enquiries you get a month and how many become customers. The gap between those two numbers is usually where the money is.
Lead generation agency FAQ
How much does a lead cost?
It varies enormously by sector. The more useful figure is cost per customer, and we work back from that rather than optimising for cheap enquiries.
Can you guarantee a number of leads?
We can forecast from what your current numbers show. Anyone guaranteeing a volume without knowing your conversion rate is selling you something else.
Do you buy leads from third parties?
No. Shared leads are sold to your competitors at the same time and convert accordingly.
What if our sales team cannot handle more?
Then that is the constraint and more leads will not help. We would rather fix the follow up first.
How quickly should we respond?
Within minutes where you can. Conversion rates fall sharply after the first hour and keep falling.