Tracking and analytics

Most analytics setups answer the wrong question accurately. They count sessions and bounce rates while nobody can say how many enquiries the website produced last month or where they came from.

We set tracking up around the things that actually matter to your business: enquiries, calls, form completions, bookings, sales and their value. That means Google Analytics 4 and Tag Manager configured properly, conversion tracking that matches how customers really reach you, and server side tracking where browser restrictions are losing you data.

Then we build reporting you will actually look at. One dashboard with the numbers that matter, and a monthly note explaining what changed and why. Not a forty page automated export nobody opens.

We also check what you already have, which frequently turns up double counted conversions, filters that were never applied, and a tag from an agency you stopped working with in 2021 still firing on every page.

Give us access to your analytics and we will tell you what it is currently measuring and what it is missing.