Website tracking is the practice of collecting and analysing specific user behavior on your website such as what source they came from, what pages they visited, how long they were on your site, and what, if any, action the user took.

We use this to derive user intent, to see what our market is looking for and as a tool to drive our marketing and sales conversions.

Tracking and data collection takes the guesswork out of website marketing, we use market data to guide our focus on products or services that people are interested in and want to pay for.