Video production
Most corporate video fails before the camera is switched on, because nobody decided what it was for or who was meant to watch it. We start there, and it usually results in a shorter, cheaper, more useful film than the one originally requested.
Deciding the job the film has to do
A product explainer, a recruitment film, a case study and a trade stand loop are four different projects with different lengths and different scripts. Trying to make one film do all four is why so much of it is nine minutes long and unwatched.
Produced properly on a sensible budget
Script, shot list, sound, lighting and direction on the day, then editing, grading and a proper mix. Bad audio ruins a film faster than modest camerawork, and it is the thing most often economised on.
- 1.Planning.Visualizing your ideas and writing out a plan are the first steps. Who is your target audience? What messages do you need to communicate? As you identify your audience and figure out what points you need to make, you will also see what the best visual language tools are to engage them. Your plan will become a script, and that script can be turned into a storyboard, which will eventually become the final product.
- 2.Shooting.We know that great footage is important to you and your business. That's why we've got all the latest 4k cameras and lenses, gimbals, and sliders. We'll work with you to create a shooting schedule that gets the best footage while being respectful of your time and business.
- 3.Editing.Video editing is all about bringing your vision to life. We'll take your footage and turn it into a polished, well-edited piece, complete with graphics, music, and a voiceover. You'll have final say on where and when the video is seen.
- 4.Distribution.As we move further into the digital age, it becomes easier and easier to share our content with others instantaneously. However, there are still some people who prefer physical copies of things. If you fall into that category, we can help you out by printing as many copies of your program as you need. We'll make sure that the design and labels reflect your brand identity, and we can also assist you with planning video placement and promotion so that more people will see it.
Cut for where it will be seen
One shoot produces the versions you need: the main film, short social cuts in vertical and square, subtitled versions for silent autoplay, and stills pulled from the footage. Planned in advance this costs very little extra and afterwards it costs another shoot.
Tell us who the film is for and what you want them to do after watching it. We will tell you what it needs to be and what it would cost.
VIDEO PRODUCTION
Below are some of the most recent design work, for a more full and comprehensive range, please view the full portfolio
People we have worked with
