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What Is Social Media Management?

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Social media man­age­ment is a field that requires cre­ativ­i­ty, strate­gic think­ing, and strong writ­ing skills. As your social media man­agers, we will be respon­si­ble for cre­at­ing and curat­ing con­tent, engag­ing with fol­low­ers, mon­i­tor­ing social media trends, and report­ing on account performance.

Social media audit

As we cre­ate a list of all the social media accounts your com­pa­ny owns, we also check to see if your brand­ing is con­sis­tent across all chan­nels. If not, we rec­om­mend align­ing them to reduce con­fu­sion and make your busi­ness eas­i­er to find.

We pre­pare social media reports so you can ana­lyze the per­for­mance of each pro­file. We look at audi­ence growth, account reach, and engage­ment rates. This way, you can iden­ti­fy pat­terns and top-per­form­ing content.

We com­pare your recent social media results to past per­for­mance, indus­try bench­marks, or your com­peti­tors. Doing a SWOT analy­sis with this infor­ma­tion can help guide your future social media planning.

A good social media plan always starts with at least one goal. This goal should be specific, measurable, attainable, relevant and time-bound (SMART).

Spe­cif­ic
If your brand is new to the mar­ket, a more pre­cise goal might be to “gain [a cer­tain num­ber] of fol­low­ers” for social net­works or gen­er­ate “[a cer­tain num­ber] of brand mentions.”

Mea­sur­able
If you don’t have a way to mea­sure your progress, you’ll nev­er know if you’ve reached your goal. Find a way to track engage­ment, fol­low­ers on social plat­forms, or oth­er met­rics. (Just be sure to avoid van­i­ty met­rics that make a social media man­ag­er feel good but don’t actu­al­ly help gen­er­ate more business.)

Achiev­able
It’s great to think big, but set­ting an impos­si­ble goal won’t help your team or your brand. Choose a real­is­tic num­ber you can achieve if you exe­cute well, instead of aim­ing for some­thing unattainable.

Rel­e­vant
Reach­ing an ambi­tious goal is dif­fi­cult if the objec­tive isn’t sig­nif­i­cant in the long term. Rather than pur­su­ing a lot of minor objec­tives, con­cen­trate on the goals that are most impor­tant to your brand’s suc­cess.

Time­ly
Goals with­out dead­lines are like a race with­out a fin­ish line. You can run for­ev­er, but you’ll nev­er know if you’re mak­ing progress.

Establish and monitor KPIs

Cre­at­ing goals with­out dead­lines is like dri­ving with­out a des­ti­na­tion. You’ll nev­er get there if you don’t know where you’re going. Set tar­get dates for your social media goals so you can use your resources wise­ly and mea­sure your progress.

audience research

It is essen­tial we all to get to know your brand’s audi­ence in order to mar­ket effec­tive­ly. Your social media posts can be a great way to con­nect and engage with your tar­get consumers.

To under­stand your poten­tial cus­tomers bet­ter, we use these tactics:

Cus­tomer sur­veys are a great way to get feed­back about your brand and what cus­tomers think about your prod­ucts. By direct­ly ask­ing cus­tomers their thoughts on your brand, you can learn what they like and iden­ti­fy any poten­tial prob­lems. This feed­back can be gath­ered via email, poll, phone call, video con­fer­ence, or even a one-on-one meeting.

We ana­lyze your cur­rent fol­low­ers and study their demo­graph­ics. This allows us to under­stand your audi­ence bet­ter includ­ing their age, gen­der, loca­tion, and inter­ests. We also look at how they inter­act with your brand on dif­fer­ent social media plat­forms. This helps us iden­ti­fy areas for improve­ment and poten­tial areas of growth.

We cre­ate buy­er per­sonas to help com­pile your audi­ence research into one or more rep­re­sen­ta­tions of your brand’s ide­al cus­tomer. This process can give you a deep­er under­stand­ing of who your cus­tomers are, what they need and how they make decisions.

Development of an editorial calendar

We cre­ate an edi­to­r­i­al cal­en­dar by first research­ing your audi­ence and then choos­ing the best social media plat­forms for them. Next, we map out the main cam­paigns you need to focus on through­out the year, such as new prod­uct launch­es and sea­son­al spe­cials. Final­ly, we pen­cil in blog posts you want to share and annu­al events you can tap into.

Social Media Budget

When it comes to social media man­age­ment, it is impor­tant to have a bud­get. This will allow you to know how much you can spend on things like tools, part­ner­ships, and oth­er aspects of social media man­age­ment. Hav­ing a bud­get will help your team stay orga­nized and on track.

Social Media Engagement and Listening

The social media con­tent we pub­lish will engage your tar­get audi­ence. From likes and com­ments to shares and men­tions, man­ag­ing engage­ment can take a lot of time. We will respond to engage­ment and mon­i­tor your brand effec­tive­ly, cre­at­ing a work­flow that you and your team can follow.

Social Media Reporting

As we study your social media ana­lyt­ics, we take note of the times when the most sig­nif­i­cant trends hap­pened — whether they were pos­i­tive or neg­a­tive. We inves­ti­gate what occurred on those days, such as the type of con­tent that was post­ed or any influ­encer part­ner­ships that were pro­mot­ed. With this infor­ma­tion, we can deter­mine what works best for your audi­ence and repli­cate those strate­gies mov­ing forward.

Communication

As your com­pa­ny’s rep­re­sen­ta­tive, we will be the key com­mu­ni­ca­tors with the pub­lic. We will use our writ­ten and ver­bal skills to engage with peo­ple on your behalf, shar­ing mes­sages and respond­ing to queries.

Creativity

As social media man­agers, we need to be con­stant­ly think­ing of new and engag­ing ways to share infor­ma­tion. This requires a sense of cre­ativ­i­ty and will­ing­ness to try new tactics.

Collaboration

As social media man­agers, we know that it takes a vil­lage to suc­cess­ful­ly run a cam­paign. We part­ner close­ly with design and mar­ket­ing teams, as well as clients and influ­encers, to make sure that every­one is on the same page and exe­cut­ing the vision flawlessly.

Organization

As your social media man­agers, our top pri­or­i­ty is to cre­ate con­tent that will grab atten­tion and build engage­ment. We also ana­lyze data to help iden­ti­fy areas for improve­ment. By being orga­nized and hav­ing reli­able work­flows, we can work more effi­cient­ly and avoid mak­ing mistakes.

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