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What Is Social Media Management?

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Social media management is a field that requires creativity, strategic thinking, and strong writing skills. As your social media managers, we will be responsible for creating and curating content, engaging with followers, monitoring social media trends, and reporting on account performance.

Social media audit

As we create a list of all the social media accounts your company owns, we also check to see if your branding is consistent across all channels. If not, we recommend aligning them to reduce confusion and make your business easier to find.

We prepare social media reports so you can analyze the performance of each profile. We look at audience growth, account reach, and engagement rates. This way, you can identify patterns and top-performing content.

We compare your recent social media results to past performance, industry benchmarks, or your competitors. Doing a SWOT analysis with this information can help guide your future social media planning.

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Social Media Strategy Vanilla-Rain_0011_Vector-Smart-Object

A good social media plan always starts with at least one goal. This goal should be specific, measurable, attainable, relevant and time-bound (SMART).

If your brand is new to the market, a more precise goal might be to “gain [a certain number] of followers” for social networks or generate “[a certain number] of brand mentions.”

If you don’t have a way to measure your progress, you’ll never know if you’ve reached your goal. Find a way to track engagement, followers on social platforms, or other metrics. (Just be sure to avoid vanity metrics that make a social media manager feel good but don’t actually help generate more business.)

It’s great to think big, but setting an impossible goal won’t help your team or your brand. Choose a realistic number you can achieve if you execute well, instead of aiming for something unattainable.

Reaching an ambitious goal is difficult if the objective isn’t significant in the long term. Rather than pursuing a lot of minor objectives, concentrate on the goals that are most important to your brand’s success.

Goals without deadlines are like a race without a finish line. You can run forever, but you’ll never know if you’re making progress.

Establish and monitor KPIs

Creating goals without deadlines is like driving without a destination. You’ll never get there if you don’t know where you’re going. Set target dates for your social media goals so you can use your resources wisely and measure your progress.

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Social Media Strategy Vanilla-Rain_0010_Vector-Smart-Object

Audience research

It is essential we all to get to know your brand’s audience in order to market effectively. Your social media posts can be a great way to connect and engage with your target consumers.

To understand your potential customers better, we use these tactics:

Customer surveys are a great way to get feedback about your brand and what customers think about your products. By directly asking customers their thoughts on your brand, you can learn what they like and identify any potential problems. This feedback can be gathered via email, poll, phone call, video conference, or even a one-on-one meeting.

We analyze your current followers and study their demographics. This allows us to understand your audience better including their age, gender, location, and interests. We also look at how they interact with your brand on different social media platforms. This helps us identify areas for improvement and potential areas of growth.

We create buyer personas to help compile your audience research into one or more representations of your brand’s ideal customer. This process can give you a deeper understanding of who your customers are, what they need and how they make decisions.

Development of an editorial calendar

We create an editorial calendar by first researching your audience and then choosing the best social media platforms for them. Next, we map out the main campaigns you need to focus on throughout the year, such as new product launches and seasonal specials. Finally, we pencil in blog posts you want to share and annual events you can tap into.

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Social Media Budget

When it comes to social media management, it is important to have a budget. This will allow you to know how much you can spend on things like tools, partnerships, and other aspects of social media management. Having a budget will help your team stay organized and on track.

Social Media Engagement and Listening

The social media content we publish will engage your target audience. From likes and comments to shares and mentions, managing engagement can take a lot of time. We will respond to engagement and monitor your brand effectively, creating a workflow that you and your team can follow.

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Social Media Strategy Vanilla-Rain_0006_Vector-Smart-Object

Social Media Reporting

As we study your social media analytics, we take note of the times when the most significant trends happened – whether they were positive or negative. We investigate what occurred on those days, such as the type of content that was posted or any influencer partnerships that were promoted. With this information, we can determine what works best for your audience and replicate those strategies moving forward.


As your company’s representative, we will be the key communicators with the public. We will use our written and verbal skills to engage with people on your behalf, sharing messages and responding to queries.


As social media managers, we need to be constantly thinking of new and engaging ways to share information. This requires a sense of creativity and willingness to try new tactics.


As social media managers, we know that it takes a village to successfully run a campaign. We partner closely with design and marketing teams, as well as clients and influencers, to make sure that everyone is on the same page and executing the vision flawlessly.


As your social media managers, our top priority is to create content that will grab attention and build engagement. We also analyze data to help identify areas for improvement. By being organized and having reliable workflows, we can work more efficiently and avoid making mistakes.

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