Social media strategy
A social strategy is mostly a set of decisions about what you will not do. Which platforms, which audience, which subjects, what you will never post about, and who signs things off. Without those written down, an account drifts towards whatever is easiest to make that week.
Audience before platform
We start with who you need to reach and where they already spend time, rather than with a list of channels to fill. For a good number of businesses this rules out most platforms in the first conversation, which is a useful outcome.
Content pillars that can be sustained
We define three or four recurring subjects your business can genuinely produce, tied to what customers ask about. Pillars make planning quick and stop the account defaulting to industry days and office photographs.
Governance and tone
Who posts, who approves, what happens when something goes wrong, and how you sound when it does. Most social crises are made worse by a slow or badly judged first reply, and that is a planning problem rather than a talent one.
Measurement that means something
We agree what success looks like before anything is published, usually enquiries, recruitment applications or share of conversation rather than likes, and we report against that.
Tell us what you are posting now and what you hoped it would do. We will tell you what to stop, what to keep and what is missing.
