Email marketing is a great way to generate leads and sales for your business. You can target specific groups of people with carefully crafted emails that will engage and convert them into customers. This form of marketing is cost effective, powerful and can easily generate hundreds of high-quality leads depending on your approach and budget.
Taking care of everything from copywriting to analytics, our team will ensure that you do not miss out on the opportunity to connect with your customers.
We can support you with the methodical management of your data and create targeted campaigns that get your message across clearly to your intended audience.
We regularly work on building email templates, constructing eye-catching content, building and managing mailing lists and carefully monitoring campaigns in order to achieve a successful outcome for our clients by increasing lead generation, responses and website visits.
Experience matters when it comes to email. Our digital team have tried and tested many email marketing campaigns for a variety of clients, so we know what works and how to adapt our approach for each client.
We also focus on making sure the clients we work with are GDPR compliant by ensuring mailing lists and contact details are handled correctly, so that’s one less thing for you to worry about.
Reach new audiences
We specialise in building cold email marketing campaigns that are tailored to your specific needs. Our databases are designed to provide you with incredible ROI, (Return on your investment).
Email nurturing is a process that helps you convert warm leads into customers. By building email marketing funnels that nurture your leads, you can ensure a higher chance of success.
Looking to keep your customers engaged with automated email marketing campaigns? Our customer lifecycle experts can help you build out effective and engaging campaigns that will keep them coming back for more.
The importance of an email marketing strategy
When it comes to email marketing, it is essential to approach it methodically. Hitting send on a generic email to an entire mailing list is likely to do more damage than good. With the introduction of GDPR, it is also vital that any contact information you have is treated with a great deal of care.
The most important factor when it comes to successful email marketing is correctly targeting your audience. Personalised, relevant and useful messaging is imperative to achieving your goals.
We will help you establish an email strategy that ensures you send useful and insightful content to the right audience.
Lead magnet funnels
Lead magnet funnels encourage engagement from users by building trust and interest over time. Although, lead magnet funnels are generally used as a soft-sell approach to generate leads and sales, we help to strategise and implement the funnel to meet your goals and adapt it for your business to boost brand awareness.
One of the main advantages of a lead magnet funnel is that you can offer free content as a non-committal incentive to persuade users to submit their contact details to be added to your mailing list. Your mailing list will allow you to contact relevant people and build up their awareness of your brand over several carefully planned emails.
Every lead magnet funnel starts with an entry point to incentivise the user to submit their email address/details in exchange for valuable content. The first email they receive, which may contain a link to free content, is then triggered and they are then sent subsequent automated emails, determined by the lead magnet funnel we create.
Effective Email Marketing Strategies
Our email marketing services include:
- Email list building and management
- Email marketing strategy
- Email template design and build
- Content creation
- Planning, executing and tracking of email campaigns
- Technical support
- Support with email software
Comprehensive email marketing campaigns
We can create an email list of potential leads who actively choose to hear from you. This can be an invaluable asset as it helps to target the appropriate people and companies.
Using the latest email software, we can direct your emails carefully to those most likely to open them. We can also target people and businesses based on their location and relationship to your brand.
Our design team can build bespoke and enticing email templates to hold your all-important messages. They understand that many of us open up our emails on mobile, so they will produce mobile-friendly emails with a responsive design approach.
It is important to monitor the success of an email campaign in order to be able to make improvements. We carefully monitor the open rates, click-through metrics and unsubscribe count to figure out what worked and what did not.