PAGE SPEED OPTIMIZATION (PSO)
Page Speed Optimization (PSO) service improves the loading speed of a website, which in turn enhances the user experience, increases conversion rates, improves search engine rankings, and optimizes the website for mobile devices. It also reduces bounce rate which means visitors are less likely to leave the website. Overall, PSO is an essential service for any website to ensure its optimal performance.
Improve Website Page Load Speed?
Improving the speed of your website is crucial for both user experience and search engine rankings. To identify the issues slowing your site down, you can use tools like Google’s Page Speed Insight. Our experts in SEO and design are available to help you make the necessary improvements to achieve a faster page load speed for your website.
Largest Contentful Paint (LCP). The pages loading time.
The Largest Contentful Paint (LCP) metric measures the time it takes for the largest element on a page to load. This metric closely aligns with user experience. Optimized websites aim for the LCP element to appear within the first 2.5 seconds of page load.
First Input Delay (FID). The pages interactivity.
The First Input Delay (FID) metric measures the time between a user’s first interaction with a website, such as clicking a link or button, and the website’s response to that interaction. This metric focuses on the user’s initial experience. Site owners should strive for an FID score of less than 100 milliseconds.
Cumulative Layout Shift (CLS). The pages’ visual stability.
A layout shift occurs when elements on a webpage move or change position unexpectedly. This can negatively impact the user experience. The Cumulative Layout Shift (CLS) metric measures this type of shift. To provide a positive experience, websites should aim for a CLS score lower than 0.1.
Our Website Speed Optimization Process:
- Strategy: We’ll evaluate your current website performance, analyze data, and identify areas for improvement.
- Audit: Our team will conduct a full website and analytics audit to identify any bugs and areas that can be optimized to increase performance.
- Updates: We’ll use our secure staging environment to test optimization changes and measure the impact. We’ll resolve any bugs before implementing them live and test again on the live environment.
- Ongoing assessment: We’ll track the improvements and make any further refinements using tools such as Google Page Speed Insights and Search Console.
Google Core Web Vitals
Google Core Web Vitals are a set of metrics that measure the performance of a user’s experience on a website. These metrics include speed, responsiveness, and visual stability. By providing these metrics, Google aims to give website owners a comprehensive understanding of the overall page experience.
Speed Optimisation for WordPress Sites
Improve the speed of your WordPress website with our expert developers and testing team. We enhance page loading scores and optimize sites built with WordPress. We thoroughly test on staging and live environments to fine-tune any issues. Our experts address any issues that are slowing down your site, such as examining the code, evaluating the hosting, and removing unnecessary plugins that lower the overall site speed.
Optimised For Mobile Audiences
Mobile responsiveness requires both speed and optimization to display correctly on smaller screens. Optimization enables sites to adjust and adapt to the best configuration for tablet and mobile devices. Navigation is simplified and more user-friendly, with larger call-to-actions, buttons, and links, while images adjust to screen size.
Our team ensures that your site is optimized for mobile and tablet devices and conducts thorough testing to resolve any issues. A fully optimized mobile-first site will attract more visitors, increase user engagement, and grow your business.