side-area-logo
© All images copyright of Vanilla Rain Creative, any logos or brands, and original material remains the property of their respective authors. All rights reserved.
Image module

SEARCH ENGINE
OPTIMISATION

Rank Better. Increase Traffic. Better ROI
delimiter image

In our cus­tomised SEO for com­pa­nies, we con­sid­er human-cen­tered SEO as a strate­gic priority.

As we under­stand your busi­ness sen­ti­ments, we real­ize that search engine rank­ings are not the only things that dri­ve any business.

A tar­get­ed audi­ence is what dri­ves it — peo­ple who matter.

For pro­fes­sion­al SEO exper­tise, our experts align their ser­vices with your brand.

Our inno­v­a­tive approach has helped hun­dreds of clients achieve a sol­id foot­ing and vis­i­bil­i­ty with­in Search Engines.

Focus on people, not just the algorithms.

Whether it’s analysing user and key­word trends or draft­ing cus­tom strate­gies, we do it all. We run a busi­ness and are well aware that sen­ti­ment and “fol­low­ers” don’t nec­es­sar­i­ly relate to actu­al sales. From local SEO strate­gies to expand your busi­ness capa­bil­i­ties to crack­ing the Google search rank­ings and estab­lish­ing KPIs, we offer a com­pre­hen­sive col­lec­tion of pro­fes­sion­al Search Engine Opti­miza­tion ser­vices.  Then, we lis­ten to your tar­get audi­ence in order to find out where you are.

An investment, not an expense

In com­par­i­son to paid mar­ket­ing and chan­nels, SEO is expen­sive in time and patience. How­ev­er, when you invest wise­ly, you’ll see impres­sive and long-last­ing results. You can reap the ben­e­fits of this mod­est invest­ment by tak­ing it on.

Direct Sales influence

Gain­ing sales and increas­ing prof­its from SEO remains the same objec­tive for all. The organ­ic search engine opti­miza­tion method is believed to gen­er­ate bet­ter ROIs than any oth­er mar­ket­ing method. Addi­tion­al­ly, the high­er your con­ver­sion rate, the low­er the cost. Don’t under­es­ti­mate the intel­li­gence of online con­sumers. Search engines are always their go-to source for find­ing the best deals. The right key­words attract the right buy­ers and rank them at the top, thus impact­ing your sales.

A catalyst for sales

Most brands and busi­ness­es pre­fer not to lim­it their mar­ket­ing chan­nels to just one. Think, for instance, of a brand spend­ing mon­ey to cre­ate and print a cam­paign or only to pro­mote their brand through social media chan­nels such as Face­book and Insta­gram. Is it pos­si­ble to mea­sure its impact and reach, and how can you max­i­mize search­es based on sales intent gen­er­at­ed by oth­er channels?
Ensure that your web­site ranks on the first page before your com­peti­tors with effec­tive SEO. If you don’t have a com­pre­hen­sive SEO strat­e­gy, you could lose a lot of poten­tial cus­tomers who are look­ing for you but may not find you in search engine results, or find  your com­peti­tors first.

Brand credibility

Peo­ple trust the first page results when­ev­er they run a search query on a search engine.
You can build your brand’s recog­ni­tion and trust among peo­ple by con­sis­tent­ly show­ing up on the first page for search­es in your industry.
Rel­e­vant Key­words, Meta titles, back­links, and meta descrip­tions are a few of the SEO met­rics that are essen­tial to build­ing a pow­er­ful SEO campaign.
SEO gets peo­ple in the sec­ond phase of the mar­ket­ing fun­nel, the research phase after the ini­tial inter­est phase

SEO services we provide:

Full Suite SEO

We pro­vide a full suite of SEO ser­vices to meet your needs. In addi­tion to tar­get­ed key­word research, Google Ana­lyt­ics, meta­da­ta descrip­tions, search engine audits, and link building.

Local SEO Services

Local SEO Ser­vices are the best choice when you want to tar­get local cus­tomers. We cre­ate Google My Busi­ness accounts, opti­mize them, track con­ver­sions, and geo­t­ag sites — you want us on your team.

Google Analytics

Find out which fac­tors work for you and which do not. Uti­lize our Ana­lyt­ics solu­tions to stay on top of com­plex track­ing codes and tags.

Link Building

Despite its charm, organ­ic traf­fic does not deliv­er the same results as inor­gan­ic traf­fic. When you build links to your web­site, humans are more like­ly to vis­it your web­site instead of bots.

SEO Audits

Can’t under­stand why the per­for­mance of your site is degrad­ing? Audit your site’s traf­fic sources, meta­da­ta, meta descrip­tions, and key­words with us and lets get to the bot­tom of the facts.

Content Creation & Implementation

Dis­cov­er how our SEO-cen­tric link build­ing and con­tent out­reach ser­vices can help you gen­er­ate lots of good link juice and attract more traf­fic to your website.

Technical SEO

Do you have a messed up tech­ni­cal SEO for your web­site? We can assist you with every­thing from meta tags, to index­ing, to sitemaps, to link­ing, to key­word research and analysis.

E‑commerce SEO

Today’s prob­lems require mod­ern solu­tions. In today’s world, hav­ing an eCom­merce store that looks great isn’t enough. It is imper­a­tive that cus­tomers find your shop and shop there. There is a solu­tion in eCom­merce SEO.

On-Page SEO

You can opti­mize a web­site or land­ing page, gen­er­ate rel­e­vant traf­fic through a search engine, or write user-friend­­ly con­tent for your vis­i­tors with on-page SEO.

Keyword Research & Strategy

Under­stand­ing your tar­get audi­ence and how they search online is essen­tial to cre­at­ing a great key­word strat­e­gy. We can help you cre­ate an ROI-dri­ven key­word strat­e­gy that leads to mea­sur­able results.

Results driven

Our sur­vival depends on deliv­er­ing client-dri­ven results, agen­cies are typ­i­cal­ly more results-ori­en­t­ed than in-house teams.

Versatile skill sets

You can gain access to a vari­ety of skill sets from work­ing with us which makes it more like­ly that you will receive high­ly respon­sive web apps that are oth­er­wise impos­si­ble to obtain.

Reliability

We will pri­or­i­tize your needs and be avail­able as per your schedule.

Lower costs

You will save tons of mon­ey if you go the agency route. With an agency, you’ll save on every­thing from hir­ing and main­tain­ing remote front-end devel­op­ers to equip­ment costs.

Understanding of the competition

Since we work with clients in dif­fer­ent ver­ti­cals, we know what the com­pe­ti­tion is like, which gives them a com­pet­i­tive advan­tage and bring a unique per­spec­tive from oth­er indus­tries and busi­ness that might be a blind spot for you.

“Just Google It“

When was the last time you decid­ed to make a pur­chase with­out per­form­ing a Google search?

Accord­ing to a recent study, almost eighty-six per­cent of local busi­ness­es are first searched online.

A well-ranked web­site would act as a tire­less sales­per­son, work­ing around the clock to meet your needs.

Important KPI metrics to track.

There is no one-size-fits-all approach to SEO. Numer­ous fac­tors are involved, such as your domain, bud­get, rank­ing, com­pe­ti­tion, and time avail­able. The rank­ing of a low com­pet­i­tive key­word could occur in two months, while a high­ly com­pet­i­tive key­word could take eight months. An exact time­frame for achiev­ing the tar­get­ed ROIs can­not be pre­dict­ed. If a com­pa­ny offers SEO ser­vices and guar­an­tees any results, such as 1000 vis­i­tors in 3 days some­thing is sus­pi­cious, and gain­ing “quick fix” results like this will most like­ly get your domain being black­list­ed, and this takes many months if not years to fix.

KPI Isometric illustration

Geographical Location Organic Traffic

It is impor­tant to know where your tar­get audi­ence is when opti­miz­ing your web­site to increase sales. Loca­tion-based key­words can then be tar­get­ed and opti­mized per store loca­tion or demographic.

High Performing Pages

Var­i­ous pages on your web­site receive a high­er vol­ume of traf­fic than oth­ers. The audi­ence can be direct­ed to oth­er relat­ed pages by opti­miz­ing these high-per­form­ing pages. The best way to accom­plish this would be by plac­ing prop­er CTAs, dis­play­ing offers, adding affil­i­ate links, and adding con­tact forms.  This is also a good mar­ket indi­ca­tor on con­sumer intent and behav­iour and lets us refo­cus our efforts on what your mar­ket is actu­al­ly buy­ing or inter­est­ed in right now.

Average Session Duration & Pages Per Session

Ana­lyze how long users spend on your land­ing page. The inter­est in your con­tent is deter­mined by how engaged your users are with it. In a sim­i­lar fash­ion, Pages Per Ses­sion will mea­sure how many pages a user vis­its dur­ing a giv­en ses­sion. Inter­nal link issues and nav­i­ga­tion­al flaws can be cor­rect­ed, result­ing in users tak­ing the desired actions.

Exit Page Rate

You can’t bet all your mon­ey on the bounce rate alone, tech­ni­cal­ly. It’s impor­tant to know how many exit pages there are. This met­ric mea­sures how many pages you have on your web­site from which the user left. Based on a page’s total views ver­sus its total users, the exit rate is cal­cu­lat­ed. Exit rates are tech­ni­cal­ly use­ful in analysing bounce rates.

Click-Through Rate

Improve your rank­ing by increas­ing the CTR, i.e. click­ing on your busi­ness list­ing to land on your land­ing page. You can achieve this by updat­ing the meta­da­ta on your web­site, mod­i­fy­ing the snip­pets on your web­site, etc. The organ­ic click-through rate of a web­site that appears on Google’s first page should be more than 20%.

Traffic sources

Traf­fic sources can be divid­ed into two cat­e­gories. A source based on plat­form (mobile, tablet, desk­top) and a source based on impres­sions (search con­sole, back­links, social media). By tar­get­ing the right chan­nel and plat­form, you can opti­mize your SEO cam­paigns and boost ROIs.

Organic traffic

The num­ber of organ­ic search impres­sions you receive builds brand aware­ness and keeps you top of mind in search­es, you also gain mas­sive cred­i­bil­i­ty if you rank organ­i­cal­ly on the first page and you have the top advertisement.

Bounce rate

Search Engine Mar­keters are talk­ing a lot about this met­ric. It is time to fix your bounce rate if your users are not spend­ing time on your page. There may be a vari­ety of rea­sons. The con­tent is irrel­e­vant, the ads are too many, the land­ing page is poor­ly orga­nized, the read­abil­i­ty score is low, the pop-ups are dis­tract­ing, etc. You can achieve qual­i­ty traf­fic and high­er engage­ment by review­ing and adapt­ing to your mar­ket and your web­sites ana­lyt­i­cal data.

Keyword Ranking

This no longer plays such an impor­tant role as it once did with search engine rank­ing, this is prob­a­bly the first thing that an SEO com­pa­ny would look for, but times change and Google adapts. User expe­ri­ence is far more impor­tant these days.

Link Building

Back­links are cat­a­lysts for your web­site’s search engine opti­miza­tion. The num­ber of back­links gen­er­at­ed and their sources are impor­tant to con­sid­er. The like­li­hood of you rank­ing high­er increas­es sig­nif­i­cant­ly if your back­links are from cred­i­ble sources. Search engines rank your web­site high­er if it has a high cred­i­bil­i­ty score.

SEO CLIENTS

logo

© All images copyright of Vanilla Rain Creative, any logos or brands, and original material remains the property of their respective authors. All rights reserved.