[vc_row][vc_column][vc_column_text]Briefed to design an overarching brand identity and complete rebrand the Phelang Bonolo holding company to PBH Group. There are multiple sub-business in many different industry types from Pharmaceuticals, Hospitals to property investments and joint ventures with other industry leaders. We needed something that was bold enough to hold variation and still support all other divisional brands while having them be visually relatable to the master brand in every application and brand touchpoints. Previous problems included legibility, brand dilution, and cost to printing the previously dated logo, there was always an inconsistent output of colour so all colours were standardized, typography was regulated and a comprehensive 50-page brand identity guide was created addressing all touchpoints brand custodians might run into as their business units grow.[/vc_column_text][/vc_column][/vc_row]